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New Zealand Sports Betting

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NewZealandSportsBetting.com is part of a national network of sports betting review sites, which provide country-specific information to consumers about online sports betting.

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New Zealand is a fascinating study and relatively unique as a sports betting market.  Before reading any further, it is important to know that is is completely legal for you, the interested sports bettor, to bet online with a sportsbook that operates outside the shores of New Zealand.  For more information, you can read a complete discussion about New Zealand sports betting laws.  

Within New Zealand, the only legitimate place for you to wager is through your local Totalisator Agency Board (TAB) retail location or their website.  However, international online sportsbook providers are widely used in New Zealand because the odds offered through the TAB always lower by comparison and pay out less money to you the bettor.  As a consumer that wants to get the best value for your money, it is always better to wager with an online sportsbook that competes for business with better odds and/or incentive promotions rather than with an organization like the New Zealand Racing Board that has essentially been granted a monopoly by the government to accept sports wagers through the TAB.

The purpose of this site is to explore your options for the best New Zealand sports betting.  Being such a relatively small and unique market, it is important to research and judge sports betting providers from the perspective of New Zealand bettors.  Below you’ll find my list of the best international betting sites for New Zealanders.  It is a fairly short list, but over 30 of the world’s best brands were researched from a Kiwi perspective.  Read more about my research and list construction methodology to the right.        

List Creation Methodology

First, it is good to understand how most sports betting review sites are structured and their motivations to understand how this site is different.

Most review sites will list every sportsbook that they have reviewed.  In the end, whether good or bad, the review site is hoping that you recognize the sportsbook brand while inclusion of their brand on the review site is seen as tacit approval.  

Review sites that list every sportsbook that they have reviewed truly only care about visitors clicking through to start betting, not what is in their readers’ best interests.  This also explains why most review sites use bogus rating systems with star-ratings or grades, none of which are ever negative thus always encouraging your play.

I’m not interested in this approach and find it to be dishonest. I’m interested in keeping things as simple as possible for my readers.  I don’t want you to have to read through 30+ reviews to find the company that matches your needs.  I don’t want to confuse you with a bogus rating system.  Furthermore, it serves no purpose to review and then rank 30+ sportsbooks.  Would you read through this many reviews and then select betting site #26?  That’s ridiculous.

This is why my list is essentially black and white, companies are in the list, or not in and they are in alphabetical order.  I only have one important point of distinction for the sites included in my list:  Those that offer direct New Zealand Dollar Sports betting accounts are listed at the top.  For interested bettors that have no issues with the currency to be used, I also include three other sites that do not offer NZD betting but offer an excellent overall experience.  

Here is the criteria for all sportsbooks to meet for inclusion in the list:

BetVictor is known widely in the UK for having the most competitive football odds. If football is to be the sport on which you will focus more than any other, BetVictor must be at the top of your list.  They of course cover all other sports very well with many betting markets. Read the BetVictor New Zealand review.

bet365 is one of the best names in the sportsbook business.  With the most comprehensive sports betting coverage and the most intuitive online and mobile platforms, bet365 is easy to use, has creative bonuses and innovative features that set them apart from other sportsbooks.  Read the bet365 New Zealand review.

The best online sports betting sites for players in New Zealand

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Pinnacle Sports is a reduced-juice sportsbook.  This means they do away with advertising and marketing costs.  The savings is passed back to bettors with consistently higher paying odds on all sports and they also offer very high limits. Read the Pinnacle Sports New Zealand review.

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BetFred is the 4th largest sportsbook in the UK, established in 1967 with many retail locations.  However, they also offer some of the best online and mobile sports betting experiences covering all the sports that Kiwis love.  Read the BetFred New Zealand review.

Unibet, headquartered in Stockholm, provides some amazing coverage of sports betting, especially with their coverage of niche sports.  If you like a breadth of sports, Unibet must be considered heavily.  Read the Unibet New Zealand review.

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High Limit Sports Betting from New Zealand

Most sportsbooks cater to the average recreational bettor because this market segment is the largest market segment.  However, an important market segment includes those that are high limit or high stakes bettors.  As a developed economy, it makes sense to examine the betting sites that can accommodate bettors in New Zealand that wish to bet larger sums of money on the games of most interest.  


Some services are more able to accept high wagers than others.  I examine the issue of high limit sports betting and highlight those services that can accommodate players that truly wish to test the limits of these sportsbooks.

High Limit

Banking with your sportsbook from New Zealand

Key to your sportsbook experience is the manner in which you’ll be able to deposit and withdraw funds from your betting account via your chosen banking methods.  The greater market has developed many platforms but some of these are unavailable in New Zealand.


Your sportsbook needs to offer a platform that caters to you and how you intend to wager with the means at your disposal.  Are you a recreational bettor?  Are you a high stakes bettor?  Do they operate in your desired currency?  Are you a mobile-only bettor?  Do you want your withdrawal processed as fast as possible?  Can you wait a few days?  I discuss which platforms cater to your specific needs and indicate all the methods offered by each listed sportsbook.

Issues of  New Zealand Betting

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William Hill is one of the oldest names in sports betting, established in 1934 and currently traded on the London Stock Exchange.  William Hill covers all sports well, but soccer, cricket, rugby and horse racing are definitely their focus.  So if these are your passions, take note.  Read the full William Hill New Zealand review here.

888Sport is one of the oldest names in online sports betting, in business since 1997 and traded on the LSE, they provides extensive betting market coverage for each sport.  888Sport also accepts the widest array of banking methods of any sportsbook provider in the world.  Read the full 888Sport New Zealand review here.

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